Strategically creative. Right brain and left brain, on the same payroll — two decades turning enterprise relationships and creative production into renewal numbers that beat benchmark.
Two decades leading enterprise account management, contract negotiation, and revenue growth strategy across technology, retail, and creative industries — with a track record of renewal and retention numbers that consistently clear benchmark, and teams that get built and mentored along the way.
The analytical side and the creative side aren't kept in separate lanes. Client relationships turn into measurable business results because the same person negotiating the contract also understands the creative work behind it.
Leads NA Customer Success and enterprise account strategy; closed the company's most important contract renewal on record — by the CEO's own characterization — and landed a Statement of Work that made one client the first to adopt every product line, while successfully defending a long-term Enterprise RFP and retaining 100% of contract terms. Recovered delinquent receivables equal to 370% of annual salary within the first year, negotiates multi-year renewal price increases averaging 3–5% on SOW extensions and renewals across Enterprise and large Professional-tier accounts, and separately grew one legacy flagship account's profit margin by 30%+ through price increase negotiations during its own SOW renewal. Serves as Master of Ceremonies for NA industry events and a recurring webinar host and guest speaker.
Grew studio revenue more than 115% in year one — exceeding gross profit margin KPIs by 5% company-wide and 12% on directly supervised projects — and modernized the production and technology stack company-wide. Negotiated the company's largest service provider agreement, securing an annual license buyout advance valued 18%+ above standard terms, and built a proprietary project estimate calculator to standardize scoping.
Served as trusted advisor to the CEO on client and partner strategy, standardized the sales and contracting process company-wide, and led the photography and technical style guide for a full e-commerce brand relaunch.
Owned content strategy and production for national beauty, retail, and hospitality brand accounts; directed a 40-foot custom art installation for a luxury hotel lobby.
Built the studio from an early-stage startup into a fully profitable business within three years, delivering 30%+ annual revenue growth.
Brokered national retail leasing deals and founded the firm's southeast regional landlord disposition team.
A permanent seat leading creative services, embedded in the team and accountable to the roadmap.
Fixed-term leadership for a defined stretch — a launch, a rebuild, a gap that needs covering now.
Scoped in, scoped out. Brought on for a specific outcome with a clear start and finish line.